Debenhams Group (formerly boohoo) AIM:DEBS
- Founded
- 2006 · Manchester, England
- Incorporated
- Jersey
- Chief executive
- Daniel (Dan) Finley
- Employees
- 3,869
- Reports in
- GBP
- Companies House
- 11941376
Online fashion and homeware group rebuilt around the Debenhams marketplace model after years of losses in fast fashion. Owns the Debenhams, boohoo, boohooMAN, PrettyLittleThing and Karen Millen brands, transitioning from holding inventory towards a stock-light marketplace platform. A former growth darling now in turnaround.
Read straight from the annual reports
24.3p at close on 2 Oct 2026 · 4 reported years, 2022–2025
| Line | FY202202/22 | FY202302/23 | FY202402/24 | FY202502/25 | FY2026unreported |
|---|---|---|---|---|---|
| Revenue | later 902.3 | ||||
| Gross profit | later 479.3 | ||||
| Operating profit | later (147.1) | ||||
| Adjusted operating profit | — | later (49.0) | |||
| Exceptional items | — | later 98.1 | |||
| Net finance cost | |||||
| Profit before tax | later (159.7) | ||||
| Adjusted profit before tax | — | later (61.6) | |||
| Tax charge | later (11.4) | ||||
| Profit for the year | |||||
| EBITDA | |||||
| Adjusted minus statutory PBT | — | ||||
| Dividend per share | — | — |
GBP millions, negatives in brackets. Per-share lines in pence, share counts in millions. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated. The share price above is drawn to the same columns: each close sits over the financial year it fell in.
4 years, at a glance
Dashed: Operating margin, in % on its own scale — read its shape, not its height against the bars.
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External Marketplace (third-party brand) sales on the Debenhams platform, recognised as commission at ~100% statutory margin
15,000+ brands selling through the platform; Debenhams gross margin rose from 51.9% to 57.8% in FY25 driven by EM and beauty growth
page 8Debenhams brand GMV growth
Debenhams GMV Pre Returns grew 34% to £654.0m (2024: £488.7m), accounting for 41% of Group GMV (2024: 30%)
page 8Shift to External Marketplace model (100% statutory margin on commission)
External Marketplace sales have a statutory margin of 100%, driving Debenhams gross margin from 51.9% (FY24) to 57.8% (FY25)
page 8Promotional/discounting activity in Youth Brands and Karen Millen
Youth Brands gross margin declined 280bps to 50.0% and Karen Millen from 59.1% to 56.5% due to increased promotions in a weak consumer environment
page 8£96.1m charge: USA warehouse closure and impairment (stock provision, ROU and PP&E impairment, closure costs) - continuing operations
page 47Debenhams Group has embarked on a focused, multi-year turnaround strategy designed to restore profitability and unlock value for all shareholders, built on the proven turnaround of the Debenhams brand and Group-owned labels
page 5In August 2025, new £175m debt facility completed (extends to August 2028), replacing the previous £125m RCF due October 2026; on 17 February 2026 the Group agreed improved covenant amendments with its lending syndicate
page 65The directors do not recommend the payment of a dividend so that cash is retained in the Group for capital expenditure projects required for growth/efficiency improvements and for suitable business acquisitions (2024: £nil also)
page 67Financial statements prepared on a going concern basis; directors have a reasonable expectation the Group will continue in operation and meet liabilities over the five-year period to 28 February 2030, supported by the new £175m 3-year debt facility (to August 2028) agreed post year-end. Auditor PKF Littlejohn LLP issued an unqualified/unmodified opinion (true and fair view); no material uncertainty related to going concern identified; no emphasis of matter or qualification noted in the audit report.
page 28- Financial risk - exchange rate, interest rate, liquidity and funding risk amid macro-economic conditions and weak youth-fashion trading (increased)p.16
- Supply chain ethics - inappropriate/unethical/illegal practices in a complex global supply chain going undetected, risking regulatory investigation and reputational damage (stable)p.17
- Competition risk - broad, open market with many competitors including major competitor and activist shareholder Frasers Group Plc (29.70% of boohoo Group plc ISC); risk that market share declines (increased)p.17
- IT and cyber security - risk of cyber-attack causing application, system and operational downtime (stable)p.18
Read from C000195-AR-2025-ch.
3 annual reports read, FY2023 to FY2025
Open a year to see what its report said. Every line in it carries the page it was read from.
Sources: Companies House (3)
FY2026Next report expected 21 Nov 2026