LBG Media plc
LBG Media plc is a UK-headquartered global social entertainment business for young adults (18-34), operating a portfolio of digital-first brands including LADbible, UNILAD, Betches, Tyla and others, reaching a global audience of 509m. It generates revenue by providing brands with access to its audience through two channels: Direct revenue (branded content/content marketing for blue-chip advertisers and media agencies) and Indirect revenue (programmatic/platform advertising revenue-share on social video and owned websites). It operates principally in the UK and US, with smaller presences in Ireland, Australia and New Zealand.
FY2025 in sixty seconds
year to 30 Sept 2025 · approved 2 Feb 2026 · 136 pages · Companies House
LBG Media, which runs social media brands for young adults such as LADbible and UNILAD, reported revenue of £92.2m for the year to 30 September 2025, against £64.9m the year before. Profit after tax rose to £10.6m from £9.0m. The comparison overstates growth, because the previous period covered only nine months after a change of year end.
The report credits more paid content made for brands, especially in the U.S., and more advertising income shared by social platforms; income from its own websites fell. Profit was held back by spending on U.S. expansion, a £3,220k increase in the expected final payment for Betches, a U.S. business it bought, and one-off adviser and reorganisation costs.
The company ended the year with £30.8m in cash and no borrowings, raised no money from shareholders and paid no dividend, preferring to reinvest. An employee share trust spent £4.0m buying the company's shares for staff awards. Management said its "positive momentum has continued" into the new year. The auditor gave a clean opinion and the directors found no doubt about the company continuing to trade. Key risks include reliance on social media platforms and advertisers' budgets.
Direct revenue (branded content, content marketing for blue-chip brands)
Direct revenue £49.7m FY25 (54% of revenue), grew 13% like-for-like; 82% of Direct revenue is on a repeat-client basis (FY24: 78%)
page 29Adjusted EBITDA margin resilience despite investment
Adjusted EBITDA margin 27.4% FY25 (vs 28.4% proforma 12m FY24); maintained despite planned investment to scale, via efficiency initiatives and tighter cost control
page 27"Our positive momentum has continued providing a solid foundation as we enter FY26" - revenues up 10% at constant currency (12m vs PF12m); Group EBITDA margins expected to remain broadly in line with consensus, with margin improvement over time from operational leverage
page 10No dividends declared, proposed or paid in FY25 (FY24: £nil). Board has communicated a policy of retaining profits for long-term reinvestment over paying dividends, prioritising U.S. expansion and capability building
page 656 years on one page · FY2020–FY2025
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GBP millions, negatives in brackets. Per-share lines in pence. Share counts in millions. Margins and returns as percentages, calculated from the filed figures. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated.
Nothing restated
Every figure is read again from the following year’s report: 162 confirmed, 3 differ.
No figure has been restated: every figure a later report printed again, it printed the same.