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AIM:PAM · Consumer Staples · Beauty, personal care and wellbeing products — design, manufacture and supply of skincare, haircare, bath & body, fragrance and wellbeing products (Private Label and owned brands)
Potter & Moore plc logo

Potter & Moore plc

Potter & Moore PLC (formerly Creightons PLC; trading name changed 21 April 2026) is a UK-based, AIM-listed designer, developer, manufacturer and supplier of skincare, haircare, bath & body, fragrance and wellbeing products, operating from manufacturing/logistics sites in Peterborough and Tiverton (Devon). It sells via three revenue streams — owned brands (e.g. Feather & Down, The Curl Company, Emma Hardie, Brodie & Stone, Balance Active, TZone), Private Label manufacturing for major UK retailers, and (being deprioritised) third-party contract manufacturing. The group is the ultimate parent of 10 subsidiaries operating in the UK, US, Germany, Australia, Ireland and China.

Filings

3 annual reports read, FY2024 to FY2026

Open a year to see what its report said. Every line in it carries the page it was read from.

Sources: Companies House (3)

  1. FY2027Next report expected 22 Jul 2027

  2. Open the reportJSONComing soon
    Sixty seconds on the FY2026 report

    Potter & Moore PLC, which was called Creightons PLC until April 2026, makes and sells skincare, haircare, bath and fragrance products in the UK. In the year to 31 March 2026 its revenue was £53.8m, against £54.1m the year before, and its profit before tax fell to £2.8m from £3.5m. Sales of products made under retailers' own names grew, helped by new customers. Work making products for other firms fell sharply after a major customer changed priorities and held too much stock. Higher wages and employer National Insurance, along with rising costs for materials, energy and freight, reduced profit. Savings in the factories and in buying partly made up for this. The report does not point to any large one-off costs or gains. The company ended the year with £3.6m in cash and £1.9m of borrowings. It raised £13k from new shares and proposed a dividend of 0.55p a share, up from 0.5p. The board expects FY2027 to be "a strong year" but warns of economic and geopolitical uncertainty. The auditor gave a clean opinion, and the directors raised no doubt about the company's ability to keep trading.

    From the reportevery line sits on the page it names
    What drove revenue

    Private Label growth with existing and new retail customers

    Private Label revenue grew £2.6m (9.0%) to £31.8m, driven by new business wins and category expansion

    page 3
    And

    Owned brand 'fast follow' trend-led product strategy

    Strategic pivot of owned brands to include fast-follow, trend-led trading approach generating commercial traction with existing and new retail customers

    page 8
    What moved the margintailwind

    Manufacturing efficiency gains (live production data, changeover-time reduction)

    Reduced direct labour costs by c.£0.3m via 10 fewer direct labour roles

    page 15
    Andtailwind

    Procurement cost savings

    Renegotiated extended supplier payment terms and improved pricing on high-volume items, delivering c.£0.2m benefit

    page 15
    What management said

    The Board remains confident in the Group's direction... Potter & Moore is well placed to convert its pipeline of opportunities into sustainable, profitable growth and long-term shareholder value.

    page 13
    After the year end

    On 21 April 2026 the Company changed its name from Creightons PLC to Potter & Moore PLC, a non-adjusting event with no impact on the Group's financial position, performance or cash flows for the year ended 31 March 2026

    page 102
    The dividend

    Proposed final dividend of 0.55 pence per ordinary share for FY26 (2025: 0.50 pence); total dividend paid in year 0.50p (£341,000); policy is to align future dividend payments to underlying earnings and cash requirements of the business, described as a 'progressive dividend policy'

    page 17
    Going concern and the audit

    Directors adopted the going concern basis having reviewed cash flow forecasts to 30 September 2027, including stress scenarios (loss of largest customer; 20% increase in raw material/overhead costs) demonstrating the Group would not fully utilise available bank facilities. Auditor (Saffery LLP, newly appointed in the year, replacing the prior auditor) issued an unqualified/unmodified opinion that the financial statements give a true and fair view; Key Audit Matters were revenue recognition, carrying value of brand intangibles, and valuation/existence of inventory, with no material misstatements identified in any. Group materiality was £540,000 (company £180,000), based on 1% of revenue

    page 32
    The risks it names first
    • Capital structure, cash flow and liquidity riskp.22
    • Competitive environment — customers able to transfer business to other suppliersp.22
    • Quality and safety failures risking financial penalties and customer relationship damagep.22
    • Global economic environment — cost-of-living crisis, inflation, interest rates, supply chain disruption from Middle East conflict/Red Seap.22

    Read from C001024-AR-2026-ch.