Pri0r1ty Intelligence Group plc
Pri0r1ty Intelligence Group plc (formerly Alteration Earth plc) is a UK-based, AIM-listed technology and data intelligence group that develops and commercialises AI-powered SaaS products (Advisor, Fan Sonar), data consultancy services and growth-marketing/partnership solutions (Metr1c), with an initial sector focus on sports, entertainment and SME verticals. The current Group was formed by a reverse takeover of the operating Pri0r1ty AI Ltd business into the LSE cash shell Alteration Earth plc on 30 December 2024, and was enlarged on 5 July 2025 by the acquisition of Halfspace Limited, a sports data/marketing agency bringing the proprietary Compass ID platform and an established client base (including EuroLeague Basketball and Aston Villa FC). FY25 was described as a foundational, early-stage commercial year, with revenue of £174,174 generated from project-based services, technology/data services (SaaS) and media/marketing services.
1.2p at close on 28 Oct 2026 · 3 reported years, FY2023–FY2025
| Line | FY202309/23 | FY202409/24 | FY202509/25 | FY2026unreported |
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GBP millions, negatives in brackets. Per-share lines in pence. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated. The share price above is drawn to the same columns: each close sits over the financial year it fell in.
2 years, at a glance
Dashed: Operating margin, in % on its own scale — read its shape, not its height against the bars.