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AIM:PR1 · Technology · AIM-listed UK technology and data intelligence group providing AI-powered SaaS products, data consultancy and growth-marketing/partnership services, with an initial sector focus on sports, entertainment and SMEs

Pri0r1ty Intelligence Group plc

Pri0r1ty Intelligence Group plc (formerly Alteration Earth plc) is a UK-based, AIM-listed technology and data intelligence group that develops and commercialises AI-powered SaaS products (Advisor, Fan Sonar), data consultancy services and growth-marketing/partnership solutions (Metr1c), with an initial sector focus on sports, entertainment and SME verticals. The current Group was formed by a reverse takeover of the operating Pri0r1ty AI Ltd business into the LSE cash shell Alteration Earth plc on 30 December 2024, and was enlarged on 5 July 2025 by the acquisition of Halfspace Limited, a sports data/marketing agency bringing the proprietary Compass ID platform and an established client base (including EuroLeague Basketball and Aston Villa FC). FY25 was described as a foundational, early-stage commercial year, with revenue of £174,174 generated from project-based services, technology/data services (SaaS) and media/marketing services.

Export the Pri0r1ty Intelligence Group plc factsheetfree accountOpen the FY2025 report
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2 annual reports read, FY2024 to FY2025

Open a year to see what its report said. Every line in it carries the page it was read from.

Sources: Companies House (2)

  1. FY2026Next report expected 13 Apr 2027

  2. Open the reportJSONComing soon
    Sixty seconds on the FY2025 report

    Pri0r1ty Intelligence Group plc builds AI-powered software and data services, mainly for sports and entertainment. In the year to 30 September 2025, revenue rose to £174k from £6k, but the loss after tax widened to £10.3m from £594k. Most of that loss came from one-off charges rather than day-to-day trading. The company joined the stock market through a reverse takeover, where a private business takes over an already-listed company. This brought a non-cash charge of £7,039,029. The company also wrote down the value of Halfspace, a sports data agency it bought in July 2025. Management said product development took longer than expected. The year ended with £796k in cash and borrowings of £33k, after £2.2m was raised from shareholders. No dividend was paid. Management said contracted revenue was above £0.4 million seven months into the new year. The auditor did not qualify its opinion. It did draw attention to a material uncertainty over whether the company can keep going, because it needs about £1.25m of extra funding, which the directors expect to secure.

    From the reportevery line sits on the page it names
    What drove revenue

    Advisor and Fan Sonar AI SaaS products (subscriptions)

    Revenue generated through subscriptions, retained consultancy, project fees and revenue-share arrangements across SaaS products Advisor and Fan Sonar

    page 4
    And

    Halfspace / Compass ID sports data and marketing platform

    Halfspace completed in July 2025 brought an established revenue-generating platform, strong client base and proprietary Compass ID technology; new contracts with EuroLeague Basketball and Aston Villa FC secured post-acquisition

    page 5
    What moved the margintailwind

    Gross margin ~77% on revenue of £174,174 (cost of sales £40,663)

    Gross profit £133,511 on revenue £174,174

    page 34
    Andheadwind

    Heavy one-off/non-recurring corporate costs dominating the P&L

    Reverse takeover costs £7,039,029 (non-cash), listing-related cash costs £299,435, and impairment charge £1,152,502 drove the operating loss to £10,447,101 despite modest gross profit

    page 34
    One-offs in the year

    £7.0m charge: Reverse acquisition expense (non-cash listing/IFRS 2 charge on RTO)

    page 34
    What management said

    At seven months into the current financial year, the Group has contracted revenue in excess of £0.4 million, a growing user base, and sales pipeline evidencing real customer traction.

    page 6
    After the year end

    Note 28 'Events subsequent to year end' states there have been no disclosable events subsequent to year end

    page 77
    The dividend

    No dividend has been paid during the year (2024: £Nil), nor do the Directors recommend the payment of a final dividend

    page 14
    Going concern and the audit

    Financial statements prepared on a going concern basis despite a material uncertainty: the Group has had recurring losses since incorporation and requires additional funding (c.£1.25m) which Directors expect to secure, anticipated in Q2 2026, to meet working capital commitments. The auditor (PKF Littlejohn LLP) issued an unmodified/unqualified opinion but drew attention to this material uncertainty related to going concern in a dedicated section of its report; comparative figures for the period ended 30 September 2024 were not audited. Key audit matters: accounting for the reverse takeover, the Halfspace acquisition (PPA and goodwill impairment), revenue recognition, and impairment of the parent company's investment in subsidiaries/intercompany receivables.

    page 24
    The risks it names first
    • Commercialisation of technology and revenue generation risk — future performance depends on successful commercialisation of the Pri0r1ty platform and Compass ID; no certainty of anticipated customer adoption, pricing or revenue growth; sales cycles may be longer than anticipatedp.8
    • Artificial intelligence and model performance risk — AI models may not perform as expected, produce inaccurate/biased outputs, or degrade over timep.8
    • Reliance on third-party AI infrastructure and platforms, including cloud/data service providersp.8
    • AI regulation, ethics and governance risk — evolving regulatory landscape could increase compliance costs or restrict AI deploymentp.8

    Read from C001033-AR-2025-ch.