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Warpaint London AIM:W7L

Founded
1992 · Iver, England
Incorporated
United Kingdom
Chief executive
Sam Bazini
Employees
187
Reports in
GBP
Companies House
10261717

Colour cosmetics company selling affordable make-up under the W7 and Technic brands through high street retailers, supermarkets and online marketplaces across the UK, Europe and the US. Capital-light outsourced manufacturing model with strong margins; still run by its founders.

Consumer DiscretionaryCosmetics
Where the figures come from
How we read

Read straight from the annual reports

Share price and financials

195p at close on 2 Oct 2026 · 11 reported years, 2015–2025

Years in viewFY2015 – FY2026
2 Oct 2026195p+78.1% since 30 Nov 2016
195p
LineFY201512/15FY201612/16FY201712/17FY201812/18FY201912/19FY202012/20FY202112/21FY202212/22FY202312/23FY202412/24FY202512/25FY2026unreported
Revenue
Gross profit
Operating profit
Adjusted operating profitlater 7.7vs 8.4
Exceptional itemsvs 0.42
Net finance cost
Profit before tax
Adjusted profit before tax——————
Tax charge
Profit for the year
EBITDA
Adjusted minus statutory PBT——————
Basic EPS
Diluted EPS
Adjusted EPS————
Dividend per share—

GBP millions, negatives in brackets. Per-share lines in pence, share counts in millions. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated. The share price above is drawn to the same columns: each close sits over the financial year it fell in.

2 figures

11 years, at a glance

GBP · %
050m100m150m-10%0%10%20%30%40%FY2015FY2025

Dashed: Operating margin, in % on its own scale — read its shape, not its height against the bars.

FY2025Revenue£105mOperating margin17.6%
The latest report

FY2025 annual report

year to 31 Dec 2025 · approved 28 Apr 2026 · 169 pages · Companies House

Open the reportJSONComing soon
Next report2 May 2027for the year to 31 Dec 2026, the date the register holds, plus this company's usual gap to publication
Sixty seconds on this reportPlaceholder

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From the reportevery line sits on the page it names
What drove revenue

Own-branded affordable cosmetics (Branded segment)

Branded segment revenue £102.6m of £105.1m total; W7 sold to UK major retailers and internationally, Technic focused on gifting for high street retailers and supermarkets

page 113
And

Brand Architekts acquisition

Contributed £12.2m to group revenue from 12 February 2025 completion; pro forma full-year group revenue would have been £106.7m

page 127
What moved the margintailwind

Gross margin improvement

Gross profit £44.7m on £105.1m revenue (42.6%) versus £41.9m on £101.6m (41.2%) in 2024; record sales 'at an increased gross margin'

page 89
Andtailwind

Brand Architekts overhead reduction

Brand Architekts carried a high overhead cost base relative to gross profit; Warpaint expects cost synergies and reduced overheads to increase its profitability

page 125
One-offs in the year

£4.5m credit: Gain on bargain purchase (Brand Architekts negative goodwill)

page 126
What management said

The strategic plan, comprising six key pillars, has been updated for 2026 forming the basis of the Group's development through to 2028, with defined targets for sales, EBITDA, earnings per share and cash generation, and a particular emphasis on driving incremental EBITDA growth

page 50
After the year end

On 9 February 2026 the Group acquired the Barry M brand (IP, stock and order book, excluding manufacturing and liabilities) out of administration for cash consideration of £1.4 million

page 156
The dividend

Policy 'to pay appropriate dividends'. Interim dividend of 4.0p paid 21 November 2025; final dividend of 9.0p recommended (payable 3 July 2026), giving 13.0p total for 2025 (2024 total: 11.0p). Capital structure maintained/adjusted through dividends and new share issues

page 70
Going concern and the audit

Going concern basis adopted: forecasts to December 2027 including a no-growth downside and a worst case of up to 30% revenue falls in both years show sufficient cash; facilities (£6m invoice discounting, £2m stock finance, £1m general — renewed 10 March 2026) were undrawn all year; cash £17.3m and no debt at 31 March 2026. Auditor BDO LLP issued an unqualified opinion (28 April 2026) with no material uncertainty over going concern; single key audit matter: revenue recognition (risk of overstatement via unusual journals); group materiality £1.0m based on 1% of revenue (2024 basis: 4.3% of adjusted PBT)

page 96
The risks it names first
  • Customer concentration — a single Danish customer represents 29.3% of revenue; a large Technic customer entered administration in 2025 costing £3.3m of salesp.114
  • US tariff volatility — disrupted Christmas gift orders (~£2.4m sales lost) and considered in going concern and US goodwill assessmentsp.97
  • Supply chain and freight — Middle East crisis causing shipping rate fluctuations and extended transit times; supply-side price inflation; reliance on Hong Kong/China sourcing entitiesp.97
  • Foreign exchange — USD/EUR transaction exposure; £2.2m FX loss in 2025 operating profit versus £2.0m gain in 2024p.115

Read from C001401-AR-2025-ch.

Filings

10 annual reports read, FY2016 to FY2025

Open a year to see what its report said. Every line in it carries the page it was read from.

Sources: Companies House (10)

  1. FY2026Next report expected 2 May 2027

Every figure above,
back to the page it was printed on