YouGov AIM:YOU
- Founded
- 2000 · London, England
- Incorporated
- United Kingdom
- Chief executive
- Stephan Shakespeare
- Employees
- 3,022
- Reports in
- GBP
- Companies House
- 03607311
International research data and analytics group running one of the world's largest proprietary opinion panels, selling syndicated data products (BrandIndex, Profiles), custom research and data services to brands, agencies and governments. Well known publicly for political polling, though most revenue comes from commercial data subscriptions.
Read straight from the annual reports
268p at close on 2 Oct 2026 · 12 reported years, 2014–2025
| Line | FY201407/14 | FY201507/15 | FY201607/16 | FY201707/17 | FY201807/18 | FY201907/19 | FY202007/20 | FY202107/21 | FY202207/22 | FY202307/23 | FY202407/24 | FY202507/25 | FY2026unreported |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | |||||||||||||
| Gross profit | later 207.3 | ||||||||||||
| Operating profit | later 20.0 | ||||||||||||
| Adjusted operating profit | vs 12.7 | later 18.5 | |||||||||||
| Exceptional items | |||||||||||||
| Net finance cost | later 0.61 | ||||||||||||
| Profit before tax | later 19.4 | ||||||||||||
| Adjusted profit before tax | — | — | — | — | — | — | — | — | — | — | |||
| Tax charge | |||||||||||||
| Profit for the year | later 14.9 | ||||||||||||
| EBITDA | |||||||||||||
| Adjusted minus statutory PBT | — | — | — | — | — | — | — | — | — | — | |||
| Basic EPS | |||||||||||||
| Diluted EPS | |||||||||||||
| Adjusted EPS | |||||||||||||
| Dividend per share |
GBP millions, negatives in brackets. Per-share lines in pence, share counts in millions. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated. The share price above is drawn to the same columns: each close sits over the financial year it fell in.
12 years, at a glance
Dashed: Operating margin, in % on its own scale — read its shape, not its height against the bars.
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Recurring/subscription revenue from Data Products (BrandIndex, Profiles)
51% of FY25 revenue is recurring (excludes Shopper); Data Products renewal rate by value 82%
page 9Shopper household purchase data subscriptions across 17 European countries
Shopper contributed £128.1m revenue (33% of Group) in its first full year under YouGov ownership
page 24Cost optimisation plan generating £20m annualised savings (70% realised in FY25)
Adjusted operating profit margin improved to 16% (FY24: 15%); underlying operating profit +26%
page 32Gross margin improvement from full-year Shopper contribution and lower panel/data collection costs
Gross margin increased to 82% (FY24: 81%)
page 32£16 charge: Amortisation of acquired customer list and order backlog intangibles
page 159Trading for the current financial year has begun in line with management expectations. The Group expects to deliver modest progress at both revenue and adjusted operating profit level in FY26, reflecting increased investment in panel and technology.
page 11On 11 August 2025 the Group modified its Term Loan repayment terms, changing annual capital repayments to €20m per annum with the balance due on termination on 29 September 2027; no change to interest rates or final payment date
page 186Progressive dividend policy. Final dividend of 9.25p per share (FY24: 9.0p) proposed, totalling £10.8m, subject to AGM approval on 4 December 2025 for payment 9 December 2025. Dividend payout ratio 29% of adjusted earnings (FY24: 30%).
page 161Grant Thornton UK LLP issued an unmodified audit opinion. Going concern basis considered appropriate for at least 12 months from authorisation, with no material uncertainty identified, based on management's base case and severe-but-plausible scenarios covering macro risks (inflation, interest rates, US tariffs). Group materiality was £2,485,000 (approx. 5% of adjusted PBT). Key audit matters: revenue from custom research ad-hoc projects, carrying value of goodwill for two CGUs (DACH and Asia Pacific), and consumer panel provision.
page 124- Competition: inability to compete effectively (including AI-driven and MRP-based alternate pricing models), leading to revenue/cash flow challengesp.45
- Cyber: information security or data breach leading to data loss, system unavailability or financial penaltiesp.45
- Data Stewardship (new): lack of a formalised approach to internal data governance impairing effective data-led decision-makingp.46
- Key Clients (new): reliance on a small number of large clients that, if lost or disrupted, would disproportionately impact revenuep.46
Read from C001439-AR-2025-ch.
11 annual reports read, FY2015 to FY2025
Open a year to see what its report said. Every line in it carries the page it was read from.
Sources: Companies House (11)
FY2026Next report expected 20 Oct 2026