Pri0r1ty Intelligence Group plc
Pri0r1ty Intelligence Group plc (formerly Alteration Earth plc) is a UK-based, AIM-listed technology and data intelligence group that develops and commercialises AI-powered SaaS products (Advisor, Fan Sonar), data consultancy services and growth-marketing/partnership solutions (Metr1c), with an initial sector focus on sports, entertainment and SME verticals. The current Group was formed by a reverse takeover of the operating Pri0r1ty AI Ltd business into the LSE cash shell Alteration Earth plc on 30 December 2024, and was enlarged on 5 July 2025 by the acquisition of Halfspace Limited, a sports data/marketing agency bringing the proprietary Compass ID platform and an established client base (including EuroLeague Basketball and Aston Villa FC). FY25 was described as a foundational, early-stage commercial year, with revenue of £174,174 generated from project-based services, technology/data services (SaaS) and media/marketing services.
FY2025 in sixty seconds
year to 30 Sept 2025 · approved 11 Jun 2026 · 77 pages · Companies House
Pri0r1ty Intelligence Group plc builds AI-powered software and data services, mainly for sports and entertainment. In the year to 30 September 2025, revenue rose to £174k from £6k, but the loss after tax widened to £10.3m from £594k.
Most of that loss came from one-off charges rather than day-to-day trading. The company joined the stock market through a reverse takeover, where a private business takes over an already-listed company. This brought a non-cash charge of £7,039,029. The company also wrote down the value of Halfspace, a sports data agency it bought in July 2025. Management said product development took longer than expected.
The year ended with £796k in cash and borrowings of £33k, after £2.2m was raised from shareholders. No dividend was paid. Management said contracted revenue was above £0.4 million seven months into the new year. The auditor did not qualify its opinion. It did draw attention to a material uncertainty over whether the company can keep going, because it needs about £1.25m of extra funding, which the directors expect to secure.
Advisor and Fan Sonar AI SaaS products (subscriptions)
Revenue generated through subscriptions, retained consultancy, project fees and revenue-share arrangements across SaaS products Advisor and Fan Sonar
page 4Gross margin ~77% on revenue of £174,174 (cost of sales £40,663)
Gross profit £133,511 on revenue £174,174
page 34At seven months into the current financial year, the Group has contracted revenue in excess of £0.4 million, a growing user base, and sales pipeline evidencing real customer traction.
page 6No dividend has been paid during the year (2024: £Nil), nor do the Directors recommend the payment of a final dividend
page 143 years on one page · FY2023–FY2025
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GBP millions, negatives in brackets. Per-share lines in pence. Share counts in millions. Margins and returns as percentages, calculated from the filed figures. later is what a following report restated the figure to; vs is a second reading that disagrees. The figure shown is the one the original filing printed, and both readings are kept. Click any figure: opens the report page it was read from, highlighted; shows how it was calculated.
Nothing restated
Every figure is read again from the following year’s report: 3 confirmed, 20 differ.
No figure has been restated: every figure a later report printed again, it printed the same.